You pretty much know what to expect when invited to a pharmaceutical industry-sponsored event. You get to spend an hour or two learning about the latest developments on a PRODUCT and how it can be used to change the WAY WE TREAT patients. Most of us, however, would prefer to learn how best to manage a CONDITION OR DISEASE and discover what practices we can employ to improve OUTCOMES to the benefit of our patients.
Fortunately, I was asked by one pharmaceutical company to develop a module for the latter purpose. See if you can guess for what company I made these slides.
And with the number of events multiplied by the attendees, hopefully, more patients would benefit from such partnerships between company and physicians.